{"id":5353,"date":"2026-06-23T10:35:00","date_gmt":"2026-06-23T10:35:00","guid":{"rendered":"https:\/\/www.oramix.pt\/?p=5353"},"modified":"2026-07-27T10:59:42","modified_gmt":"2026-07-27T10:59:42","slug":"channel-must-sell-ai-projects-better","status":"publish","type":"post","link":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/","title":{"rendered":"The Channel must become better at selling AI projects"},"content":{"rendered":"\n

At Channel On 2026<\/a>, Oramix participated in the first roundtable of this year\u2019s event, dedicated to moving artificial intelligence from the discussion stage to the business stage. Pedro Rocha<\/a>, Chief Strategy & Innovation Officer at Oramix, joined representatives from Inetum and Broadvoice in a discussion moderated by Henrique Carreiro, Director of IT Insight<\/a> magazine.<\/p>\n\n\n\n

The conclusion of this roundtable was clear. Demand for AI is no longer limited to experimentation, and a growing number of clients are approaching the Channel with specific requests linked to real business needs. However, this maturity in demand only translates into value when the data, processes and governance required to support it are in place, and Pedro Rocha left no doubt about the first obstacle: \u201cTypically, the obstacles are found in the data, whether due to integration or governance.\u201d<\/p>\n\n\n\n

Without organised and up to date data supported by a defined governance model, any AI project risks failing before it even begins, with consequences for the credibility of the entire Channel among clients.<\/p>\n\n\n\n

Watch the full recording of the roundtable:
Watch on YouTube<\/a><\/p>\n\n\n\n

Read the full article on IT Channel<\/a>. (in portuguese)<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

At Channel On 2026, Oramix participated in the first roundtable of this year\u2019s event, dedicated to moving artificial intelligence from the discussion stage to the business stage. Pedro Rocha, Chief Strategy & Innovation Officer at Oramix, joined representatives from Inetum and Broadvoice in a discussion moderated by Henrique Carreiro, Director of IT Insight magazine. The […]<\/p>\n","protected":false},"author":11,"featured_media":5170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[32],"tags":[37],"class_list":["post-5353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","tag-it-channel-en"],"acf":[],"yoast_head":"\nThe Channel must become better at selling AI projects - Oramix<\/title>\n<meta name=\"description\" content=\"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Channel must become better at selling AI projects - Oramix\" \/>\n<meta property=\"og:description\" content=\"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/\" \/>\n<meta property=\"og:site_name\" content=\"Oramix\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T10:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T10:59:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joana Rodrigues\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joana Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/\"},\"author\":{\"name\":\"Joana Rodrigues\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/#\\\/schema\\\/person\\\/cde9a02ed0bc0b8a37c2600d5604817c\"},\"headline\":\"The Channel must become better at selling AI projects\",\"datePublished\":\"2026-06-23T10:35:00+00:00\",\"dateModified\":\"2026-07-27T10:59:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/\"},\"wordCount\":195,\"image\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oramix.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/channel-on_55311355461_o-scaled.jpg\",\"keywords\":[\"IT Channel\"],\"articleSection\":[\"Clipping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/\",\"url\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/\",\"name\":\"The Channel must become better at selling AI projects - Oramix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.oramix.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/channel-on_55311355461_o-scaled.jpg\",\"datePublished\":\"2026-06-23T10:35:00+00:00\",\"dateModified\":\"2026-07-27T10:59:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/#\\\/schema\\\/person\\\/cde9a02ed0bc0b8a37c2600d5604817c\"},\"description\":\"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.oramix.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/channel-on_55311355461_o-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.oramix.pt\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/channel-on_55311355461_o-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/channel-must-sell-ai-projects-better\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge\",\"item\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Clipping\",\"item\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/knowledge\\\/clipping\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Channel must become better at selling AI projects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/#website\",\"url\":\"https:\\\/\\\/www.oramix.pt\\\/\",\"name\":\"Oramix\",\"description\":\"Data management, cybersecurity and digital transformation by Oramix in Portugal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.oramix.pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.oramix.pt\\\/#\\\/schema\\\/person\\\/cde9a02ed0bc0b8a37c2600d5604817c\",\"name\":\"Joana Rodrigues\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g\",\"caption\":\"Joana Rodrigues\"},\"url\":\"https:\\\/\\\/www.oramix.pt\\\/en\\\/author\\\/joana-rodrigues\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Channel must become better at selling AI projects - Oramix","description":"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/","og_locale":"en_US","og_type":"article","og_title":"The Channel must become better at selling AI projects - Oramix","og_description":"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.","og_url":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/","og_site_name":"Oramix","article_published_time":"2026-06-23T10:35:00+00:00","article_modified_time":"2026-07-27T10:59:42+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg","type":"image\/jpeg"}],"author":"Joana Rodrigues","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joana Rodrigues","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#article","isPartOf":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/"},"author":{"name":"Joana Rodrigues","@id":"https:\/\/www.oramix.pt\/#\/schema\/person\/cde9a02ed0bc0b8a37c2600d5604817c"},"headline":"The Channel must become better at selling AI projects","datePublished":"2026-06-23T10:35:00+00:00","dateModified":"2026-07-27T10:59:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/"},"wordCount":195,"image":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg","keywords":["IT Channel"],"articleSection":["Clipping"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/","url":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/","name":"The Channel must become better at selling AI projects - Oramix","isPartOf":{"@id":"https:\/\/www.oramix.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#primaryimage"},"image":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#primaryimage"},"thumbnailUrl":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg","datePublished":"2026-06-23T10:35:00+00:00","dateModified":"2026-07-27T10:59:42+00:00","author":{"@id":"https:\/\/www.oramix.pt\/#\/schema\/person\/cde9a02ed0bc0b8a37c2600d5604817c"},"description":"At Channel On 2026, Pedro Rocha identified data, processes and governance as key factors in the success of AI projects.","breadcrumb":{"@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#primaryimage","url":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg","contentUrl":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/channel-must-sell-ai-projects-better\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.oramix.pt\/en\/"},{"@type":"ListItem","position":2,"name":"Knowledge","item":"https:\/\/www.oramix.pt\/en\/knowledge\/"},{"@type":"ListItem","position":3,"name":"Clipping","item":"https:\/\/www.oramix.pt\/en\/knowledge\/clipping\/"},{"@type":"ListItem","position":4,"name":"The Channel must become better at selling AI projects"}]},{"@type":"WebSite","@id":"https:\/\/www.oramix.pt\/#website","url":"https:\/\/www.oramix.pt\/","name":"Oramix","description":"Data management, cybersecurity and digital transformation by Oramix in Portugal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.oramix.pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.oramix.pt\/#\/schema\/person\/cde9a02ed0bc0b8a37c2600d5604817c","name":"Joana Rodrigues","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec77e688f3bb7337a9d313206815eecc9ee4a23674bd162535179f3f92000ebb?s=96&d=mm&r=g","caption":"Joana Rodrigues"},"url":"https:\/\/www.oramix.pt\/en\/author\/joana-rodrigues\/"}]}},"featured_image_src":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-600x400.jpg","featured_image_src_square":"https:\/\/www.oramix.pt\/wp-content\/uploads\/2026\/06\/channel-on_55311355461_o-600x600.jpg","author_info":{"display_name":"Joana Rodrigues","author_link":"https:\/\/www.oramix.pt\/en\/author\/joana-rodrigues\/"},"_links":{"self":[{"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/posts\/5353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/comments?post=5353"}],"version-history":[{"count":1,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/posts\/5353\/revisions"}],"predecessor-version":[{"id":5354,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/posts\/5353\/revisions\/5354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/media\/5170"}],"wp:attachment":[{"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/media?parent=5353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/categories?post=5353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oramix.pt\/en\/wp-json\/wp\/v2\/tags?post=5353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}